Man vs. Self Conflicts in The Lord of the Flies by...

Though â€Å"The Lord of the Flies† never describes a â€Å"Man vs. Self† conflict, there is indeed a definite enemy among the islanders; haplessly being themselves. Moreover, the retrenchment of the refined attitudes of the islanders being amended into that of irrational savages is culpable for the tragedies conducted by the islanders throughout the story. This sort of ancillary and visceral enemy that the islanders impinge upon is thus apposite to the Man vs. Self conflict style. To begin, there is a detectable amount of referencing to savagery throughout the story and often it is what to blame for much of the conflicts in the book as aforementioned. For instance, the frequent and acerbic collisions among Jack and Ralph with Piggy often describe either Ralph or Jack becoming savage. In fact, every incident in the book adumbrates to the presence savagery at least peripherally. For instance, the diurnal (adding wood to fire) was a custom that would most likely have led to the boys being rescued had they not construed of the existence of a mythical â€Å"Beast† which never transpired in the physical realm. This conjured beast of superstitious properties precluded an early rescue when it was created without conferring with logic. This misconstrued perception heaped upon another was sufficient to effect the death of Simon’s very own life. As for Piggy’s death at Roger’s hands, it could be blamed by the diffident Roger’s innately sadistic behaviour that merely inured to a land thatShow MoreRelatedGood Versus Evil in Lord of the Flies by William Golding Essay1235 Words   |  5 PagesGood vs. Evil Many years ago, Charles Darwin introduced a theory that we humans are a species which evolved from animals that have inhabited the Earth for many years, and he believed that we were civilized, intelligent, and logical life forms for these very reasons. In the novel, Lord of the Flies by William Golding there is a prominent theme of good versus evil which reveals that maybe humans are not the civilized human beings that they were said to be. William Golding carefully netted this themeRead MoreTheme Of Lord Of The Flies And The Guide Essay1407 Words   |  6 PagesMD. Moazzam Hossain ID NO. 133013040 ENG 302 The Novel-1 Submitted to: Ms Arifa Rahaman Date: 09.12.2015 Theme of ‘Lord of The Flies’ and ‘The Guide’ ‘Lord of the flies’(1954) and ‘The guide’(1958) are the two novels written by famous novelists William Golding and R.K. Narayan. ‘Lord of the Flies’ portrays the story of a group of British boys trapped on an abandoned island who try to administrate themselves with catastrophic results and On the other side, R.K. Narayan quite consciouslyRead MoreLord Of The Flies And The Most Dangerous Game1357 Words   |  6 Pagesjust because of the book’s conflict. The conflict is the most interesting part of the story. A story without a conflict is like a grilled cheese without the cheese. â€Å"Lord of the Flies† and The Most Dangerous Game are two very different stories- on the outside. If you dig deeper you can see that the conflicts in both of these stories have strikingly similar conflicts. By examining theMan versus Man , Man versus Nature, and Man versus Self conflicts in â€Å"Lord of the Flies† and The Most Dan gerous GameRead Morelord of the flies notebook check4355 Words   |  20 Pagesï » ¿Lord of the Flies Notebook Check 1. â€Å"Why Boys Become Vicious† Author Study 2. Vocabulary 3. Characterization 4. Plot/Conflict 5. Symbolism 6. Allegory 7. Chapters 1, 2, and 3 Questions 8. Chapters 4, 5, and 6 Questions 9. Chapters 7, 8, and 9 Questions 10. Chapters 10, 11, and 12 Questions Notebook Check #1: â€Å"Why Boys Become Vicious† Author Study â€Å"Why Boys Become Vicious† (1989) William Golding Written in response to the murder of a two-year-old boy by two twelve-year-old boys. AnswerRead MoreSummary Of Lord Of The Flies 1541 Words   |  7 PagesKevin Luu AP Lit-B3 Ms.Anders Summer Novel Reading Questions 1.Golding,William. Lord of the Flies. Faber and Faber,1954 2.The title Lord of the Flies is referring to Beelzebub which is another name for the devil. This title is fitting for the story because typically flies surround something that is filthy or dirty,and in the story the boys on the island progressively become more dirty as the story progresses which reflects the innate evil that is in all of them. 3.The boys who are marooned onRead MoreThe Old Man And The Sea1176 Words   |  5 PagesThroughout many works of literature there is a conflict between man and nature. There are classics such as The Old Man and the Sea by Ernest Hemingway and Lord of the Flies by William Golding, that show a very clear line that divides man from nature, and how nature is for the most part the enemy. However, in other stories, the line between civilization and nature is blurred. Stories such as True West by Sam Shepard, The Metamorphosis by Franz Kafka, and â€Å"The Rememberer† by Aimee Bender displayRead MoreSAT Top 30 Essay Evidence18536 Words   |  75 Pages......................................................... 13 Frank Lloyd Wright (America’s legendary architect) .............................................................................. 15 Napoleon Hill and Think and Grow Rich (The Original Self-Help Book) ............................................... 17 Vincent van Gogh (A master painter struck by madness) ........................................................................ 19 Athletes and Sports Stars: Bethany Hamilton (Young surfer

Illegal Drugs in the U.S. - 841 Words

The trade and use of illegal drugs in the US and around the world is one of the world’s biggest and most prevalent problems. Illegal drug trade accounts for more than $300 billion a year. The legal, physical, and mental consequences of drug use easily outweigh the so called â€Å"high† that people receive from using them. Though current users wouldn’t consent to this statement, everyone else including rehabilitated users would agree. They would also agree that drug use is the easiest and quickest route to destroying your life. (Gahlinger 75) The most commonly used and most controversial drug is Cannabis, aka Marijuana. It is the most commonly used drug in the United States, and has been for a very long time. Its use can be traced back as far†¦show more content†¦It can be used in many different ways including inhalation of the powder, smoking it, and injecting it directly into the veins. Cocaine is also one of the more addictive drugs. (Kuhn, Swartzwelde r, Wilson 43) Prolonged use of cocaine can cause itching, paranoid delusions, and hallucinations even when the person is not â€Å"high†. Using cocaine also increases your chances to contract rare diseases such as lupus. Overdosing raises the user’s blood pressure, and can be life-threatening. People who use cocaine regularly develop a tolerance, this increases the amount of cocaine needed to get â€Å"high†. People with a high tolerance often overdose because of the need for such a large dose. Drug addicts often die from an overdose because other people with them don’t know what to do. (Gahlinger 103) Heroin is one of the most dangerous and addictive drugs on the planet. It is a manufactured drug which means it made chemically. There are several risks associated with using heroin as opposed to some other drugs because heroin is not a natural made drug. People who use heroin have no idea what is actually in the drug they are about to use because it has pa ssed through so many hands. Drugs are often laced with something other than what is supposed to be in it. Dealers do this to make there product different from everyone else’s. Sometimes heroin is laced with something and the user dies after his first time. The effects of taking heroin can be very serious including collapsing of theShow MoreRelatedSecurity On The Southern Border1246 Words   |  5 Pagessecurity on the United States’ southern border is essential for this nation. B. The U.S. needs and must have more border security, but not the kind that President- elect, Donald Trump, is thinking about. II. Stop drugs coming into America A. Destroying inner cities 1. Destroying Families 2. Making drugs more accessible B. Shows weakness of the U.S. III. Stop illegal weapons into Mexico from the U.S. A. Supplying the cartels 1. Encourages growth of cartel kingdoms 2. StrengthensRead MoreMexican Immigrants And Illegal Immigrants Essay1015 Words   |  5 Pagesresponsible for illegal Mexican immigrants’ determination to enter the United States because numerous American citizen’s revenue money, drugs, and fame as a lifestyle which makes America the center of attraction for illegal immigrants to cross the border. It is clear that most Mexican immigrants transport an abundant amount of money payments and drugs across the U.S. border in return for more money so gangs and cartels can earn a recognized status through money and respect. Citizens of the U.S. have impactedRead MoreThe Impact Of Immigration On The United States Essay931 Words   |  4 Pages Many People can speculate if the U.S.-Mexican border is truly a significant factor for our government’s safety or just there wasting money, time and land. By allowing the government to fund the border many improvements could be made. Border Safety, can create a safer border environment by facing the multiple Issues and Challenges, like illegal Immigration, Drug Enforcement, and cross-border Transportation, and Technological improvements by Homeland security influence the agents, trying to ceaseRead MoreDrug Trafficking And Its Effects On The United States1339 Words   |  6 Pages In 2015, the National Survey on Drug Use and Health found that 19.9 million Americans use illegal drugs and more than half of The U.S. prison population is convicted of a drug related crime (Foundation for a Drug-Free World, 2015). The U.S. has the largest prison population in the world and drug related crimes continue to add to the prison population. Due to the high incarceration rate in the U.S., controversy over the effectiveness of our current drug legislation has emerged (Tyjen Tsai and PaolaRead MoreIllegal Immigrants And The United States Illegal Immigration966 Words   |  4 Pages Illegal Immigrants In the United States illegal immigration is a major problem. this problem has led to other issues in this country and has existed for decades . Although it is a problem, it is a source of business for farmers in the United States and drug dealers. It is a controversial issue with many opinions on it. There is not one solution to this problem, politicians including the president have proposed various solutions, but are not supported by the general public. In this research paperRead MoreIllegal Immigrants and Border Security Essay1232 Words   |  5 PagesTable of Contents Current Situation in the United States 4 Drug Wars: Emphasis in Immigration 4 Human Trafficking 5 Gangs 6 Conclusion 7 Works Cited 7 Current Situation in the United States According to the independent Center for Immigration Studies, in January 2000 there were 7 million illegal aliens living in the United States and the center estimated that number to grow by half a million a year (Peak, 2009, pg. 245). Based on this fact, the reality is that the minority has turn intoRead MoreEssay Drug Trafficking, Consequences, and Accountability1453 Words   |  6 Pages The illegal drug trafficking found throughout Latin America is not an issue that can be solved by either a government or an individual alone. Unfortunately, it is also an issue that requires more than one solution in order to solve the problem. Each Latin American state is unique, as are the various citizens who inhabit them. As drug trafficking is a transnational force, Latin American governments often find themselves not only at odds with one another, but with larger political and economic powersRead MoreThe Impact Of Immigration On The United States1382 Words   |  6 PagesMany People can spec ulate if the U.S.-Mexican border is truly a significant factor for our government’s safety or just there wasting money, time and land. By allowing the government to fund the border many improvements could be made. Border Safety, can create a safer border environment by facing the multiple Issues and Challenges, like illegal Immigration, Drug Enforcement, and cross-border Transportation, and Technological improvements by Homeland security influence the agents, trying to ceaseRead MoreDrugs Are Bad, M’Kay. Drug Trafficking Is A Very Serious1074 Words   |  5 PagesDrugs are bad, m’kay. Drug trafficking is a very serious problem. Simple solutions such as legalization of the drugs to prevent all problems and taxing it to make money off of would be common sense but it doesn’t happen. I know that some drugs aren’t illegal in some states and countries but it hasn’t turned into a problem for them. I am curious to know more about how it affects the economy, why people do it, and what are resolutions for the issue. Most countries have to deal with it everywhereRead MoreGlobal Influx Of Immigrants During The United States1074 Words   |  5 PagesThree illegal Immigrants, Uriel Ramirez-Perez, Darwin Zuniga-Rocha, and Eliseo Mateo Perez, were sentenced to time served in jail and deportation after prison term for first-degree sexual abuse (Immigration Issues 2015, Par.10). What do these two incidence have in common; they were here in this country illegally. With the number of Central Americans crossing over the border illegally the crime rate as reflected in this occurrence. However, these crimes are not a representative of all illegal Immigrants

The Day of the Week Effect Free Essays

Bishop’s University Department of Economics The â€Å"Day-of-the-Week† Effect: Analysis of Trends in the Daily Returns of Copper and Aluminum Lucas Zawislak and Jennifer Lee Dr. M. Vigneault Applied Economic Analysis March 15th, 2013 Introduction According to the neoclassical school of economics, asset markets are assumed to be both efficient and random. We will write a custom essay sample on The Day of the Week Effect or any similar topic only for you Order Now These two assumptions are the base from which two neoclassical theories are derived: 1) â€Å"The Efficient Market Theory† infers that the market is remarkably adept in its utilization of information; while 2) â€Å"The Random Walk Model† infers that accurate predictions of outcome cannot be made on the basis of historical data. In summation, it is assumed that the price behavior of assets is essentially random, and all relevant information is almost immediately incorporated into price. There are two key elements, in reference to market participants or decision makers, engrained in the neoclassical position. First, it is presumed that the decision maker is rational and therefore makes decisions using the expected utility function. Second, this position reasons that each decision maker has access to, and uses, full information about the fundamental valuations of assets. Consequently, the market should be comprised of distinctly independent, fully informed and rational decision makers. Contrary to the neoclassical belief’s studies have uncovered irregularities, in asset returns, over specific ranges in time, specifically over the days of the week. This observed anomaly is commonly referred to as â€Å"The-Day-of-the-Week-Effect† which challenges the notion of market efficiency and randomness. It proposes that the distribution of returns may vary according to the day of the week. The most distinct characteristic of this anomaly is a pattern of positive returns on Friday coupled with negative returns on Monday, also known as â€Å"the weekend effect†. Purpose and Motivation The objectives of this study are to determine if there is evidence of the day-of-the week-effect in the weekly price fluctuations of both Copper and Aluminum. More specifically, we will determine if the assets returns are dependent on the day of the week in which they are generated. If this is proven true, it will have implications on the behavior of market participants in regards to the trading of these commodities. It would be difficult to directly and consistently exploit this effect each week, due to high transaction costs. The situation in which this could be best exploited would be when there are plans to add one of these commodities to a portfolio, due to some strategic objective. In this case it would be advantageous to be aware of the effect and know exactly which day of the week the prices would be at their lowest. As I mentioned above, this anomaly will be tested against two base metals (commodities): copper and aluminum. Copper is the third most widely used metal in the world, and is highly versatile. It is a base metal used in building construction, power generation, transmission, electronic product manufacturing, and the production of industrial machinery and transportation vehicles. Aluminum is a substitute for copper and is used in many of the same applications. Though the two metals are similar in application aluminum is a much cheaper alternative. When you familiarize yourself with the uses of both metals it becomes evident that they are essential to urban modernization. The demand for base metals is primarily fueled by economic growth, and though economic growth in the western hemisphere has slowed, countries such as China and India are experiencing a significant upward trend. Base metals are vital to this growth. On account of this demand, copper is in decreasing supply and due to uncertainty about future supply; this is likely to translate into price volatility. When making a purchase decision this volatility can be offset by the knowledge of the price trends. Aluminum is still in good supply and due to its likeness to copper its demand is increasing. Method We have collected data on Copper and Aluminum prices, as reported on the London Metal Exchange, from January 2nd 2009 to February 15th 2013. The standard OLS method will be used to test the day-of-the-week effect in each of the commodities returns by regressing the data of the returns on the five daily dummy variables. The regression model below will be the base from which all analysis will take place. Essentially the commodity prices will be the dependent variables in the regression, while time will be the independent variable. Regression Model I: Ri=the daily yied of the asset D1=1 if Monday;=0 otherwise D2=1 if Tuesday;=0 otherwise D3=1 if Wednesday;=0 otherwise D4=1 if Thursday;=0 otherwise D5=1 if Friday;=0 otherwise **Null Hypothesis of Interest: Daily Return Equation Rt=(PtPt-1-1)*100 Descriptive Statistics The descriptive statistics reflect the fore mentioned metal profiles. On verage copper returns are 43% higher than that of Aluminum. In terms of standard deviation the returns for both are quite similar. Both graphs indicate increasing volatility of returns, yet this is much more prominent for copper. This pattern supports my previous statement indicating decreasing supply and increasing demand as a source of volatility. The large range given by the minimum and maximum returns is another indication of the volatility of returns for both metals Works Cited Berument, M. , and Nukhet Dogan. â€Å"Stock Market Return And Volatility: Day-Of-The-Week Effect. Journal Of Economics Finance 36. 2 (2012): 282-302. Business Source Complete. Web. 12 Mar. 2013. Boudreaux, Denis, Spuma Rao, and Phillip Fuller. â€Å"An Investigation Of The Weekend Effect During Different Market Orientations. † Journal Of Economics Finance 34. 3 (2010): 257-268. Business Source Complete. Web. 12 Mar. 2013. Derbali, Abdelkader, and Noureddine Khadraoui. â€Å"Day Of The Week Effect On Assets Return: Case Of The Stock Exchange Of Casablanca. † Journal Of Business Studies Quarterly 3. 1 (2011): 274-283. Business Source Complete. Web. 15 Mar. 2013. Hassan Chowdhury, Shah Saeed, and Rashida Sharmin. â€Å"Does Cross-Sectional Risk Explain Day-Of-The-Week Effects In Bangladesh Stock Market?. † International Research Journal Of Finance Economics 93 (2012): 84-94. Business Source Complete. Web. 15 Mar. 2013. Ulussever, Talat, Ibrahim Guran Yumusak, and Muhsin Kar. â€Å"The Day-Of-The-Week Effect In The Saudi Stock Exchange: A Non-Linear Garch Analysis. † Journal Of Economic Social Studies (JECOSS) 1. 1 (2011): 9-23. Business Source Complete. Web. 15 Mar. 2013. How to cite The Day of the Week Effect, Papers

Campaign Planning Brief free essay sample

The campaign planning brief provides an overview of the marketing program which will be used in this year’s up and coming Country Road bag campaign. This brief will also cover and enlighten the potential ways in which Country Road will approach their target audience and its large university student market. | | University of Technology Sydney – 24510 Advertising Research Kohei Himura 10732307 Table of Contents Marketing Objective3 Communication objective3 Target Customer Description/Profile3 Barriers to purchase4 Important and Unique Benefit Claims4 Customer Motivations5 Principal Competition/Competitive Offers5 Current and Desired Perceptions6 Creative Strategies and Tactics6 The Customer Promise6 Tone and Manner7 Other Marketing Communications’ Activities7 Response and Monitoring Measures7 Mandatories7 Marketing Objective Country Road has simple marketing objectives, which is easy to follow and can be very achievable with the current barriers and target market which is presented for the Country Road bags. This includes the following; * Create an image to gain positive attitude amongst the target audience, hopefully allowing Country Road to increase market share by 10% * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 25% increase in sales in one year. * Decrease or remove potential customers resistance to buying our product The objective listed above to occur in 1 years time from the start of the campaign Communication objective As established through the thorough research conducted on Country Road bags, the product has already had a lot of exposure and the target audience is very aware of the existing product and brand. Knowing this the Country Road bags will be conducting an attitude based campaign, which will allow the campaign to be more successful as the target audience is aware of the prestigious brand Country Road and its pre-existing popularity prior to the campaign. As a company we also wish to create an absolute need and want to the target audience as it is a high involvement – transformational brand attitude product which therefore will provide the buyer a transformational motive to buy the product as it is adding positive to their lives. (Socially, functionally etc. ) Besides the attitude change and formation, the objective will also be to maximize market share by changing the target audience’s desires with competitor (Esprit) and substitute bags (Woolworths Green bag), therefore creating a favorable predisposition before a purchase decision to be conclusive. Target Customer Description/Profile The targeted customer description/profile for the Country Road bags is for starters can vary from any brand loyal customer to a brand switcher. This is because of the high brand recognition/quality of product offered by Country Road to keep the brand loyals, and the low affordable price range offered to keep the brand switchers happy. Country Road’s bags as already been established through research is a product which is going to be targeted specifically to the undergraduate university students. The student in this case can be both males and females as the product is unisex, and as time goes, trends come and go so we wish to target pupils who are very trendy and are deemed popular from their peers, or have the desire to create an image for themselves through the transformational purchase in which they will create first impressions do the talking. Barriers to purchase Companies often desire to sell products which can be bought by anyone and are functional to anyone. But this cannot be achieved to a rate of 100%, there are several different factors/reasons which may restrict a purchase differing from company to company. But in Country Road’s case the following factors create barriers to purchase, including the following; Price (Financial) Price is a common factor which affects the majority of the population for any purchase. In this case for Country Road university students are commonly strapped for disposable income, therefore may struggle to purchase the bag, especially if they are unemployed. Trend based (Social) For generations there have been phases of different trends surfacing the market, which create a social need for certain products/services. For Country Road the social trend it offers is not necessarily the most popular but there are different social groups which may ‘love and cherish’ the product and brand, whilst there may be others who ‘despise’ the product and brand. Therefore not allowing full exposure and creating conflict in preference through different social groups. Health (Physical) Almost every person has a preference in the type of bag which suits them most. The Country Road bags are shoulder bags which to some maybe comfortable to, whilst others may disagree and cause them pain and discomfort. This therefore leads them away from Country Road bags for a health conscious reason. Important and Unique Benefit Claims The important and unique benefit claims below are the key selling points which make or break the sale of our bags. For Country Road bags the following 5 points are our selling points; Price Financially the product is very affordable in comparison with the other competitive bags Trend based Currently in the bag market without any campaigns, this Country Road still retains a very high social ranking which is respected by many social groups, therefore deeming this product currently very popular and trendy Functionality As a bag, this Country Road bag stores all daily needs. Anything from textbooks, laptops, work uniforms, gym/sport needs etc. It is very spacious but with a look that makes the bag look slim rather than bulky and baggy. Durability Made from very wear resistant material this bag can with stand years of use before a purchase of the next bag in your life. Design Features Country Road bags unlike any other brands have well over 30 different designs to choose from, to match your personality or just for any occasion. It varies in patterns and colors which may not be available by any other brand on the current market. Customer Motivations Generally a bag is considered as a product which is used daily as a need, Country Road will use this attitude based campaign to promote the ‘wants’ of the target market. As a company we wish to create customer motivation through the following 3 informational motivations, which include; Problem Removal Country Road bags will create a solution to carrying all your belongings in one bag, rather than carrying multiple bags or by hand, in the end saving you time and keeping you organized where ever you go (the functionality of the bag) Problem Avoidance The same applies to avoiding the problem as removing it. By purchasing the Country Road bag it will save time and keep you organized anywhere, at anytime (the functionality of the bag) Social Approval As explained before the social standing of Country Road bags are highly commended by a lot of popular social groups, and it may be purchased purely to impress peers rather than the actual functionality of the bag. Principal Competition/Competitive Offers There are many direct and indirect competitors which Country Road bags encounter. Direct Competitors These competitors are the ones who compete in the same market as ours, and share many similarities in sections such as target market and some bjectives. These brands include; * Esprit * Sports bag brands (Nike, Adidas etc. ) Indirect Competitors These competitors are the ones who do not directly compete with Country Road, but provide bags which can also be multipurpose. This includes; * Plastic bags * Woolworths/Coles and other supermarket branded bags * Hand bags Current and Desired Perceptio ns Currently the market is flooded with competitors and trends. With this knowledge the current perception of this product is positive and can be deemed very trendy to the broad spectrum of teenager’s right through to the early to mid 20’s. Predominately the target market Country Road is aiming at, undergraduate university student who are younger in origin (Not so much mature age students; specifically to skew the market slightly). For this population of the target market their desires may differ fractionally from one person to the next, but the overall picture is that it is for a social reason. Meaning that, they have the desire to create an image for themselves for pupils and peers who surround them and judge them in everyday life. Creative Strategies and Tactics The print advertisement composed (see appendix A) is strategically used to illustrate customer motivation. It uses; * A rhetorical question which is asked to encounter the everyday uni life plus more, which emphasizes the problem which may be faced in keeping all your belongings in one place * Colorful pictures which attract the eye for the things which may be crucial to have in your bag every day, to live your busy life * The solution is provided in the bottom right hand corner with a closing sentence and a picture of the bag to conclude the advertisement, and achieving a start to finish look of the advertisement. This therefore means there is good exposure of the advert due to the solution being provided at the bottom right of advert (due to how people read; left to right, top to bottom) Overall this advert was developed to create the obvious motivation of functionality and customer motivation. The Customer Promise At Country Road we would like to ensure the following promises; * To provide the customer with a bag which is affordable, trendy and functional all in 1 * Give an opportunity to match a design which suits you most and appropriately whilst keeping a respectable image to your peers * Save the customer time, stress and anxiety by keep all your belongings safely in one location, so you can carry on with your regular life without having to carry multiple bags to uni, work, social/night life and health/fitness. Tone and Manner This advert will be composed a tone which will be convincing to create belief that you need helping in carrying your belongings. This will also be achieved through the use of the straightforward approach of answering a question with a question (Rhetorical), and concluding with a glimmer of hope which will be announced at the end, providing the viewer with a solution. Other Marketing Communications’ Activities Besides the uses of the print advert, we shall also be advertising the Country Road bag through other marketing communication points. This includes the following; Support Media * Outdoor Advertising, such as notice boards at universities, advertising at university events (e. g. Uni Games), Phone booths, Vending machines and other obscure, but subtle locations where uni students may come across and get a lot of exposure from. In-Store Media, this is purely at Country Road outlet stores which can be located at multiple metropolitan areas which are often occupied by a lot of university students * Transit Media, involving anything from buses, trains and taxi’s which are commonly used for work or study purposes and can be seen as a good focal point to gain a lot of exposure from uni students Response and Monitoring Measures The effectiveness of the campaign in its self will be measured through the uses of the company’s sales increase in comparison with old sales data prior t o the campaign existing. Other methods such as post testing through focus groups and another set of questionnaires/surveys will be crucial to measure the level of exposure which has been reached and met. The exposure can also be measured by how many magazines/newspapers etc. were specifically sold at the specific time of the week; month or year the advert was on for. Finally, if the feasibility of the advert does not go towards Country Roads favor, another plan may be devised or the campaign may be cancelled.